Founded in January 1993 and invested by Guangzhou Urban Construction Development Group, Guangzhou Baima Clothing Wholesale Market stands as the largest, best-decorated, fully-equipped, standardized and highest-volume mid-to-high-end clothing market in Guangzhou. Located at No.16 Zhan Nan Road, Yuexiu District, adjacent to Guangzhou Railway Station, it has evolved from a traditional wholesale hub to a comprehensive platform integrating information exchange, trade negotiation and fashion trend release over the past three decades.
Basic Information & Facility Overview
- Total Construction Area: 60,000 square meters
- Building Structure: 10 floors in total (4 floors for shopping malls, 5 floors for office buildings, 1 underground parking lot)
- Modern Facilities: Central air conditioning, passenger/freight elevators, escalators, security monitoring system, fire-fighting system, broadband network, automatic sprinkler system, etc.
- Supporting Services: Fashion show square, savings office, business center, shipping station, parking lot, fast food restaurants
- Number of Merchants: Over 2,000 (covering enterprises from Pearl River Delta, Zhejiang, Fujian and merchants from Hong Kong, Taiwan, South Korea)
Business Scope & Brand Portfolio
Floor-by-Floor Business Layout:
- B1 Floor: Knitwear, casual wear, children's clothing, underwear, leather goods, premium accessories
- 1st Floor: Trendy women's wear
- 2nd Floor: Fashion apparel
- 3rd-5th Floors: High-end branded women's wear
- 6th-7th Floors: Premium branded men's wear
- 8th Floor: European & Korean style women's wear
Representative Brands:
Men's Wear: Minghao, Gaoniao, Jindun, Tianlang Shijia, Yadisi, Beiertun, Yuerui Firm, Mengshi
Women's Wear: Aoteman, Tianlan, Yuqi, Midoulang, Jingzhizhuo, Du'ao, Ouyan, Aolixue
As a key clothing brand incubator in Guangdong, Baima has nurtured a number of nationally renowned original brands including Goelia, Girdear, Kaiser and Duoyi. It has been honored as the "China Garment Brand Incubation Base" by the China Textile and Apparel Professional Market Alliance.
Development Milestones
Since its opening on January 8, 1993, Baima Market has witnessed remarkable growth and set multiple industry benchmarks:
- 1994: Then Mayor of Guangzhou Li Ziliu inspected the market and praised its advanced fire safety system.
- 1995: Ranked No.1 in the "Guangzhou Over 100 Million Yuan Turnover Market" evaluation.
- 1996: Established the "Guangzhou Individual Laborers Association Baima Building Branch" and was awarded the title of "National Civilized Market".
- 1997: Built an atrium fashion show square to enhance the business environment.
- 1998: Hosted the first Guangzhou Fashion Festival and sponsored the "Baima Cup" Guangdong Model Star Competition.
- 2001: Passed the ISO9001:2000 international quality management system certification.
- 2005: Listed on the Hong Kong Real Estate Investment Trust (REIT) market, becoming one of the first domestic market properties to go public overseas.
- 2007: Named "Top 10 Clothing Professional Markets in China" and held the "Fantasy Journey · Midas Touch" Baima Clothing Sourcing Festival.
- 2008: Launched its official e-commerce platform, marking a strategic step into the digital era.
- 2013: Won the "Product Development Promotion Award" from the China National Textile and Apparel Council.
Core Advantages & Strategic Positioning
Baima Market adheres to the dual-operator strategy: integrated garment industry service provider and professional market brand operator. Its core advantages include:
- Prime Location: Close to Guangzhou Railway Station, Provincial Coach Terminal and Metro Line 2, ensuring convenient transportation and high foot traffic.
- Industrial Cluster Effect: Surrounded by a complete garment industry chain, including Zhanxi Foreign Trade Clothing Market, Jinxiang Underwear Market, Cotton Tree Market and Yima Market.
- Market Positioning: Focuses on mid-to-high-end women's wear with exquisite designs and superior craftsmanship, distinguishing itself from Shisanhang (mid-low end) and Shahe (low-end) markets.
- Digital Transformation: The "Online Baima" e-commerce platform integrates offline resources to provide efficient online trading services.
- Brand Incubation & Expansion: Plans to build the "Baima Garment Industrial Park" and establish "Baima Exclusive Zones" nationwide to support brand development.
Surrounding Wholesale Markets
Neighboring Markets:
- Cotton Tree Bubugao Market: Trendy women's and men's wear with mid-range prices, featuring Korean and Japanese styles.
- Tianma Market: Popular among retail customers; floors 4-7 house brand offices for provincial agents.
- Liuhua Clothing Market: Specializes in low-priced T-shirts and casual tops.
- Guangkong Building: Headquarters and general agent offices for major garment manufacturers.
- Kangle Jeans Wholesale Market: General agents for jeans brands, focusing on bulk wholesale.
- Xindadi Clothing City: Mainly deals in knitwear and a small amount of children's clothing.
Transportation & Business Hours
Address: No.16 Zhan Nan Road, Yuexiu District (Opposite to Guangdong Provincial Coach Terminal, Left of Liuhua Coach Station)
Public Transportation:
• Bus: Take Route 271 from Guangzhou East Railway Station to Liuhua Coach Station, then walk 280 meters.
• Metro: Take Line 1 to Gongyuanqian Station, transfer to Line 2 to Guangzhou Railway Station (Exit D4), then walk 260 meters.
Business Hours:
• Daily: 8:30 AM - 5:30 PM (All shops open by 9:00 AM)
• Weekend: Open as usual
• Post-Spring Festival Resumption: 10th day of the first lunar month
With an average daily foot traffic of tens of thousands and an annual turnover exceeding 10 billion yuan, Baima Market continues to lead the development of China's garment wholesale industry.