As one of the earliest foreign trade clothing wholesale markets in China and a leading hub for garment wholesale in Guangzhou, Guangzhou Liuhua Fashion Wholesale Market is located in the South Building of No.194 Huanshi West Road, Yuexiu District. Adjacent to Guangzhou Railway Station and Guangdong Provincial Coach Terminal, it is only a 30-minute drive from Guangzhou Baiyun International Airport, with Metro Lines 2, 5 and 22 intersecting here, creating extremely convenient transportation conditions.
Basic Information & Market Scale
- English Names: Liuhua Fashion Wholesale Market, GZ Liuhua Fashion Wholesale Market, GZ Clothing Wholesale Market, LiuhuaMall
- Aliases: Liuhua Market, Liuhua Clothing Wholesale, Guangzhou Liuhua Market, Guangzhou Liuhua Foreign Trade Clothing Market
- Opening Time: October 16, 1996
- Total Area: Over 30,000 square meters
- Number of Shops: Nearly 2,000
- Transportation Hub Advantages: 11 entrances and exits connecting Zhan Nan Road, Zhan Qian Road, Renmin North Road and Huanshi West Road, linking major wholesale markets in Liuhua Business District
- Business Scope: Full-category foreign trade clothing, covering high, medium and low-end men's and women's wear, with sufficient supply of goods
- Market Influence: Radiates important production and export bases in Guangdong Province and across China, gathering powerful foreign trade clothing export merchants nationwide, whose products are sold well in 160 countries around the world
Development Milestones
Since its opening, Liuhua Market has continuously evolved and expanded, stepping into a new stage of high-quality development:
- 1996: Officially opened, becoming one of the earliest wholesale markets focusing on foreign trade export clothing in Liuhua area and even China. Relying on superior geographical location adjacent to Guangzhou Railway Station and backed by the Canton Fair, it developed rapidly.
- 1998: Underwent expansion, reconstructed unnamed alleys and opened Zhan Nan Road, creating a golden channel connecting Liuhua Business District and the Canton Fair.
- 2006: Expanded shops and exhibition halls again. Following the rise of Made in China, it realized scale, internationalization and branding, and the business of settled merchants developed steadily.
- 2021: Was included in the market procurement trade pilot program. Built LIUHUAMALL, the first cross-border e-commerce platform for apparel independently developed by a professional market in China, and was incorporated into the first batch of cross-border e-commerce comprehensive service centers in Yuexiu District. Meanwhile, it accelerated image upgrading, building photo studios, smart shops, sample shops, VR exhibition halls and innovation workshops, and built a fashion consumption center integrating clothing production, design, wholesale, e-commerce, exhibition and trade, and leisure.
Core Operational Features & Advantages
1. A Treasure Trove for Business with Prime Location
Located in the South Building of Liuhua Guest House, it is the only golden channel between the Canton Fair and numerous clothing wholesale markets. It is a major gathering place for clothing merchants from all over the country in Guangzhou, with convenient access to road, railway and air freight stations nationwide.
2. Advanced Equipment & Comprehensive Supporting Services
The market is equipped with a 1,500-square-meter parking lot, 10 two-way escalators, 8 pedestrian stairs, advanced passenger and cargo elevators of the 1990s, multiple rest halls, large fast food restaurants, banks, business centers, information centers, office buildings and goods forwarding offices.
3. Scientific Layout Ensuring Balanced Customer Flow
It is the only market in Guangzhou with entrances and exits in four directions: east, west, south and north. The unique design and scientific internal channel layout ensure smooth crowd flow, making every shop a golden store with booming business.
4. A Wide Source of Goods Gathering Domestic Manufacturers
It gathers thousands of manufacturers from Guangzhou, Hong Kong, Dongguan, Shantou, Fuzhou, Shenzhen, Beijing, Shanghai and other places, with a wide variety of new styles and the cheapest prices. Its products are continuously shipped to all parts of the country and exported to Russia, South Korea, Japan, Singapore, India, Indonesia and European countries.
Tips for Purchasing Goods
- Timely Stocking Up
Northern purchasers should grasp seasonal changes and stock up on new seasonal goods in advance to avoid overstocking. Analyze sales volume and sales cycle before purchasing to balance inventory and sales volume. - Timely Replenishment
Refer to online fashion trends and magazine styles when purchasing, and avoid blindly believing merchants' hype. For popular styles, it is recommended to purchase all sizes, which is conducive to bargaining and obtaining more style information from wholesalers. If out-of-stock or out-of-size situations occur, replenish goods in a timely manner, or choose one-size-fits-all styles and adjust product color systems to improve sales.
Public Welfare Contributions
Liuhua Market has always been committed to public welfare undertakings and actively assumes social responsibilities:
- 1998: In response to the catastrophic Yangtze River floods, the market organized merchants to rush to make new clothes, pioneered the practice of individual households chartering a plane to deliver over 5 million yuan worth of disaster relief materials to victims and rescuers. Some merchants even went to the disaster area in person, which was widely reported by CCTV and other well-known media.
- 2008: After the Wenchuan Earthquake, the market organized a large-scale disaster relief activity. Merchants in the market donated nearly 5 million yuan worth of relief materials, and many overseas buyers and passers-by also participated actively. The market also organized a transportation team to deliver supplies to the disaster area thousands of miles away.
- 2020: During the COVID-19 pandemic, the market responded to the national "Six Guarantees and Six Stabilizations" policy, resumed work in an orderly manner, and worked with merchants to send nearly 100,000 pieces of medical supplies to the front line of epidemic prevention and control with the help of technology.
- 2021: Cooperated with merchants and Guangdong Oula Charity Foundation to launch the "Friendly Community Program", delivering anti-epidemic materials to community grassroots workers to support Guangzhou's fight against the pandemic.
Transportation Guide
Address: South Building, No.194 Huanshi West Road, Yuexiu District, Guangzhou, Guangdong Province, China
Metro: Exit D4 of Guangzhou Railway Station Metro Station (Metro Lines 2, 5, 22)
Bus: Zhan Nan Road Bus Station, Renmin North Road (Zhan Nan Road Intersection) Bus Station, Guangzhou Railway Station Bus Station